Verde! 2016

At General Assembly in Ponce City Market

What a celebration! Verde 2016 kicked off the summer in style at General Assembly Atlanta at Ponce City Market!

The Georgia Conservancy and Generation Green were proud to honor REI's Daniel Jessee with the Longleaf Award for his dedication to forwarding conservation and outdoor recreation in Georgia. He is a true example of an emerging environmental leader in our state. 

Guests enjoyed wonderful cocktails from Ticonderoga Club and American Spirit Whiskey, tasty bites from Hector Santiago's El Super Pan Latino Sandwiches & Bar, brews from SweetWater Brewing Company and incredible music from Willie Ziavino and COT Band!


Photos by William Brawley.


2016 Longleaf Award Winner Daniel Jessee

The Georgia Conservancy is proud to announce Generation Green's 2016 Longleaf Award will be presented to Daniel Jessee at Verde!Daniel, REI’s Atlanta Outdoor Programs & Outreach Market Manager, is being recognized for his work in outdoor recreation and advocacy for Georgia’s precious places. A former Georgia Conservancy Generation Green Board Member (2011-2013), Daniel has been the driving force behind the expansion of REI's Outdoor School in Atlanta, one of the most successful REI Outdoor Schools in the nation, and has leveraged his position at REI to support community natives such as Atlanta Streets Alive, SORBA, Keeping it Wild and the Stewardship Trips Program at The Georgia Conservancy.

Thanks to Daniel, thousands of Georgian's have enjoyed the kind of safe and educational outdoor recreation experiences that lead to a deeper appreciation for our shared natural resources. Outdoor recreation and conservation go hand in hand. Without men and women engaged in outdoor recreation and falling in love with Georgia's rare and diverse natural resources, who would stand with the Georgia Conservancy and our partners when it’s time to protect our precious places? 

Generation Green's Longleaf Award recognizes emerging environmental leaders in the Metro Atlanta community. Past Longleaf Award winners include Amanda Rhein, Robby Astrove, Rebecca Serna, Jennifer Owens, Ovie Mughelli, Kori Ellis and Mandy Schmitt Mahoney. 

“I am both hugely honored and incredibly humbled to be recognized alongside the past Longleaf Award recipients,” says Daniel Jessee. “It’s also exciting because I truly stand behind the Georgia Conservancy’s mission, and through my work at REI I have had the opportunity to forward that mission to a greater audience.”


Thanks to our Natural Partner sponsors

Georgia PowerGeorgia-PacificAGL ResourcesShaw Industries, REI and Cox Enterprises, as well as sponsors MailChimp and Charles Schwab!


Thanks to our In-Kind Sponors

General Assembly Atlanta, American Spirit Whiskey, SweetWater Brewing Company, Ticonderoga Club, Willie Ziavino and COT Band, Gentleman Design & Works, and Vibe Ride


Thanks to Verde Inner Circle

Maggie Nicholson (Chair)*, Brian Diggleman, Buck Dixon*, Emily Cumbie-Drake*, Nell Fry*, Roy Fleeman, Bart Sasso, Rachel Maher*, Chad Ralston, Rebecca Smith, Leila Virji*


Chelsea Arkin*, Jenni Asman*, Brent Beatty*, Kelli Barbour, Samantha Beedle, Meredith Brown*, Wesley Brown, Rebecca Posey, Jarami Bond, Leslie Caceda, Hilary Cadigan, Alex Croy, Drew Cutright*, Katherine Ellison*, Cot Eversole, Jessica Reece Fagan, Wesley Holmes*, Tracy Mayer, Emi Piez, Anne Rogers* Joey Shea*, Christina Smith*, Ben Stowers* Joe Thomas*, Kurt Krongold, Rebecca Serna, Ashay Shah, Joel Stern, Tim Schaetzel, Jon Trinidad, Sister Ward*, Jennifer Wilson, Laurie deVegter, Brian Powell, Hope Oldham and Danielle Weit.

*denotes 2016 Generation Green board member